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Verbal and Nonverbal Communication
Organizational
Communication - OB 321
Supplementary Materials
(To download and print a
pdf version click here.)
When we are attempting to transfer
our meaning to another person, we use three different modes, methods,
or channels to carry our intentions. We use these modes to tell people
who we are, how we experience the world, and the meaning we attach to
our experience. We communicate verbally and nonverbally, and often with
mixed signals OR NOISE.
When two persons, A and B,
are attempting to communicate with each other, their communication is
distorted by their personalities, attitudes, values, belief systems, biases,
the assumptions they are making about each other, their experience, background,
and so on. A's communication to B flows through A's screen and through
B's screen. When B responds to A, B is responding to what she heard rather
than what A might have intended. She shoots her message back to B through
her own screen of attitudes, values, and so on, through A's screen. What
is often not understood is that the way we get messages through our screens
and through another person's screen often is confusing and distorting
in and of itself. We add to what we hear, we fail to hear, and we distort
messages according to the modes that are used to convey messages.
Nonverbal Communication
- Appearance and Other Cues
We say a great deal to each
other about who we are and how we experience each other and the rest of
the world through symbolic means. The symbolic communication mode is essentially
passive, and messages emitted in this way are very easily misinterpreted.
What are some of the symbols
that we use? First, our choice of clothes can tell a great deal
about who we are, what our values are, what our status is, how conservative
or liberal we are. We associate differences in occupational status with
different uniforms. The banker wears a suit, the farmer wears overalls,
and so on.
The second set of symbols with
which we often associate meaning is hair. The type of hairdo, length
and color of hair, and the presence or absence of facial hair say a great
deal about who we are. However, these signals are often highly ambiguous.
A third symbolic form is jewelry.
Married people often wear wedding rings, some people do not wear a watch,
some people wear highly expensive jewelry, and so on. These are passive
messages that are given out continuously to other people. A flag in the
lapel, a red ribbon, an earring in one ear or in the nose say many things
to other people.
A fourth form of symbolic communication
to other people is cosmetics, or makeup. We associate meanings
with different ways women apply makeup to their bodies. The prostitute
usually has heavier makeup than other women. The man who uses a great
many cosmetics is giving out a symbolic message about the meaning that
his world has for him.
A fifth symbolic mode is the
choice of automobiles. The business executive who drives a sports
car is giving out a different set of messages to the world than his colleague
who drives a luxury sedan or an ordinary family car.
A sixth symbolic mode is the
choice and location of our houses. Social status is directly related
to the type of dwelling one lives in and its location.
Seventh, the geography of
our living spaces is a form of symbolic communication. If you sit
behind your desk in your office interviewing somebody who is on the other
side of the desk, you are giving out a fundamentally different set of
messages than if the two of you sit face to face with no intervening furniture.
So we are giving out a continuous
stream of signals about our meaning to other people through the symbols
that we choose to surround ourselves and invest ourselves with. These
symbols are essentially passive. They are, however, a real part of our
communication. When we are talking, when we are not talking, and when
we are sleeping, we emit passive symbolic signals.
Nonverbal Communication
- Body Language and Vocalization
The science of nonverbal communication
is called kinesis. One's nonverbal communication, or body language, is
usually involuntary, and the nonverbal signals are expressed through behavior
as well as verbally and also have symbolic meaning.
There are a number of forms
of body language. Ambulation is a first form. We associate different
meanings to different ways people carry their bodies from one place to
another. How one carries her body, whether she glides, strides, stomps,
etc. tells a great deal about who she is and how she is experiencing her
environment.
Touching is perhaps
the most powerful nonverbal communication form. The skin is the body's
largest organ, and through the skin we take in a variety of stimuli. We
can communicate anger, interest, trust, tenderness, warmth, and a variety
of other emotions very potently through touching. People differ, however,
in their willingness to touch and be touched. Some people give out nonverbal
body signals that say that they do not want to be touched, and there are
other people who describe themselves and are described by others as "touchy
feely." There are many taboos associated with this form of communication.
Persons can learn about their own personalities and self concepts through
exploring their reactions to touching and being touched.
Eye contact is a third
form of nonverbal communication. We tend to size each other up in terms
of trustworthiness through reactions to each other's eye contact. Try
a little experiment with yourself. Remember the last time you were driving
down the road and passed a hitch-hiker. The odds are very high that you
did not look him in the eye if you passed him up. Con artists and salespeople
understand the power of eye contact and use it to good advantage. Counselors
understand that eye contact is a very powerful way of communicating understanding
and acceptance. Speakers understand that eye contact is important in keeping
an audience interested in one's subject.
Posturing is a fourth
form of nonverbal communication. How one postures the body when seated
or standing constitutes a set of potential signals that may communicate
how one is experiencing his environment. A person who folds his arms and
legs is often said to be defensive. It is sometimes observed that a person
under severe psychological threat will assume the body position of a fetus.
The seductive person opens his body to other people and postures himself
so that his entire body is exposed to the other person.
Tics constitute a fifth
form of nonverbal communication. The involuntary nervous spasms of the
body can be a key to one's being threatened. A number of people stammer
or jerk when they are being threatened. But these mannerisms can be easily
misinterpreted.
Subvocals constitute
a sixth form of nonverbal communication. We say uh, uh, uh, when we are
trying to find a word. We say a lot of non-word things in order to carry
meaning to another person; we stammer, we hum, we grunt, we groan and
so on. These subvocal noises are not words, but they do carry meaning.
Distancing is a seventh
form of nonverbal communication. Each person is said to have a psychological
space around her. If another person invades that space, she may become
somewhat tense, alert, or jammed up. We tend to place distance between
ourselves and others according to the kinds of relationships that we have
and what our motives are toward each other. These reasons for establishing
distances are often not displayed openly, but the behavior is, nevertheless,
interpreted.
Gesturing is an eighth
form of nonverbal communication. It is said that if we tie a Frenchman's
hands, he is mute. We carry a great deal of meaning between each other
through the use of gestures. But gestures do not mean the same thing to
all people. Sometimes people attach a different emphasis or meaning to
the hand signals that we give out. For example, the A-OK sign, a circle
formed by the thumb and the first forefinger, is considered very obscene
in some other countries. The "We're number one signal" is also considered
obscene in some cultures. We give emphasis to our words and we attempt
to clarify our meaning through the use of gestures.
Vocalism or inflection
constitutes a ninth form of nonverbal communication. As an example, take
the sentence, "I love my children." That sentence is meaningless unless
it is pronounced. The way that sentence is packaged vocally determines
the signal that it gives to another person. For example, if the emphasis
is on the first word, "I love my children," the implication is
somebody else doesn't. If the emphasis is on the second word, "I love
my children," a different implication is given, perhaps that some of their
behavior gets on my nerves. If the emphasis is placed on the third word,
"I love my children," the implication is that someone else's children
do not receive the same affection. If the emphasis is placed on the final
word, "I love my children," a fourth implication may be drawn,
that is, that there are other people whom I do not love. So the way we
carry our words vocally often determines the meaning that another person
is likely to infer from our message.
Verbal Communication
The communication mode which
we rely on most often to carry meaning from one person to another is the
verbal mode. Everyone who has ever thought about it has come to the insight,
however, that there are enormous difficulties in sole reliance on this
mode of communication. History is replete with examples of misunderstandings
among people who were relying on words to carry meaning. Perhaps the most
significant learning that has come out of this experience has been that
words themselves do not have meaning. People have meaning, and
words are simply tools that we use for trying to convey meaning that is
idiosyncratic to one person into the idiosyncratic meaning system of the
other person. One of the difficulties with words is that we attach to
them different experiential and emotional connotations. Words are not
always associated with similar experiences or similar feelings on the
part of the listener and speaker. Other difficulties encountered in using
the verbal mode include the use of jargon, the use of clichés,
and the use of specialized vocabularies. It is often said that words have
meaning only in context; it can be better said that words only have meaning
when they are associated with people in context.
It is not uncommon to observe
people attempting to find the right words to say what they mean. There
is a myth that there is a way to "say it right." If we extrapolate from
that phenomenon, it is easy to hypothesize that there are some people
who, instead of experiencing feelings and sensations, more often experience
language; that is, their experience parameters are defined by their vocabularies
and their ability to be articulate. The psychologist, Piaget, describing
cognitive development in children, says that we go through three phases:
concrete, imagic, and abstract. When the little baby first experiences
the world, he is incapable of a highly differentiated emotional or sensational
experience. He experiences only distress or delight, and his/her major
inputs are concrete; that is, he touches, tastes, sees , hears, and smells
things. As it becomes necessary for him to interact with the world and
significant others in his environment in order to have his needs met,
he develops a fantasy life, an imagic experience. He can imagine mother
when mother is not concretely present. That fantasy life can remain throughout
his life. As he develops verbal fluency, he begins to abstract, from physical
stimuli which bombard him and from the images that are triggered by those
stimuli, meanings which he attaches to his experiences. This abstract
experience is a translation of sense data into a meaning system. The difficulty
with adults, of course, is that very often we do not let into awareness
the physical sensations which we experience. We often mistrust our fantasy
lives and tend to be afraid to permit ourselves to dream. We experience
the world, then, in an abstract way rather than in a concrete and imagic
way. The meanings that we permit ourselves to be aware of are verbal and
abstract. What we abstract from the physical stimuli which we experience
is dependent on our vocabularies and our reasoning abilities. But those
three layers of experience concrete, imagic, and abstract are going on
continuously. People experience concretely, people experience imagically,
and people experience the abstracting process which they do when they
are awake and attributing meaning to what they see, hear, feel, taste,
touch. Not all of these meanings can be carried from one person to another
through the verbal mode only.
Summary and Implications
These two modes of communication
- verbal and nonverbal - are used by every person when he/she is awake
and talking. Nonverbal signals and cues are continuous, just as are our
experiences of the world in concrete and imagic ways.
A steady stream of nonverbal
signals is being emitted from us to other people. Our bodies, voluntarily
or involuntarily, also give out a continuous stream of massages to other
people. Those messages, of course, may be different from what we intend.
There is also the possibility that our intentions are not highly correlated
with our actual gut-level experience. When we are awake and talking with
each other, we are giving out three sets of signals. These signals may
not be correlated with each other. Our tongues may be saying one thing,
our bodies saying another thing, and our appearance may be saying a third
thing. True communication results when people share a common meaning experience.
If there is a consistency among the cues that one is using to share meaning,
then communication is much more likely to occur. When one is saying one
thing and experiencing another, (s)he is giving out confusing, mixed signals
that can be very misleading to another person.
The implications are clear.
For communication to occur, there must be a two-way interchange of feelings,
ideals and values. One-way communication is highly inefficient in that
there is no way to determine whether what is heard is what is intended.
The office memo is a form of one-way communication which is perhaps the
least effective medium for transmitting meaning. A second implication
is that for true communication to be experienced, it is necessary that
there be a feedback process inherent in the communication effort. There
needs to be a continuous flow back and forth among the people attempting
to communicate, sharing what they heard from each other. The third implication
is that the individual person needs to become acutely aware of the range
of signals which (s)he is emitting at any given moment. (S)He can learn
that by soliciting feedback from the people with whom (s)he is attempting
to share meaning.
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